Don’t Run Your Business on « The Goldfish Principle »
We can imagine a fish going around and around in an aquarium or a goldfish bowl, but never bored, because there’s always something new and interesting to see.
Many of today’s businesses still operate on « The Goldfish Principle » when it comes to customers. Such businesses evolved in the age of mass marketing, before computers made it possible to remember customers individually. Unfortunately, some haven’t evolved much since then.
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