The 5 Most Powerful Words in Sales
Via Scoop.it – Les chiffres et les Etres
Words build relationships. People buy from people. That’s why the most important thing where sales are concerned are the words you use .
Focus on benefits, not specifications. Focus on value, not price. Focus on show, not learn. Focus on emotions, not reasons. Focus on you, not I. While you may desperately need to make a sale, only the customer can choose to buy—so always make the process all about the customer.